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Halle
Kaplan-Allen

Marketing Leader

Over 10 years building company narratives, positioning, and go-to-market strategy from scratch.

Halle Kaplan-Allen

WORK

Experience

Sydecar
HEAD OF MARKETING
JAN 2024 — PRESENT
  • Develop and execute multi-channel campaigns across brand, content, paid, demand gen, lifecycle, and events to drive qualified pipeline.
  • Built a narrative and proof system around proprietary transaction data, turning internal insight into external credibility with institutional private-markets audiences.
  • Own all external-facing copy — executive communications, thought leadership, and product marketing.
DIRECTOR OF GROWTH
JUN 2021 — DEC 2023
  • Led a cross-functional rebrand and repositioning, establishing Sydecar as the leading platform for venture capitalists.
  • Led company launch and funding announcements, resulting in top-tier PR coverage.
  • Analyzed full-funnel conversion, built campaign tracking and reporting, and shipped the improvements behind it.
AngelList
VENTURE MANAGER
SEP 2020 — JUN 2021
  • Managed high-value relationships with investors and founders, bridging product direction and stakeholder value.
  • Ran qualitative research with portfolio companies and fund managers to refine product positioning.
  • Automated investor communications with no-code tools, enabling personalized engagement at scale.
Lucid
SENIOR MANAGER, REVENUE OPERATIONS
JAN 2019 — SEP 2020
  • Deployed GTM strategies that supported a 2× increase in headcount (250 → 500 employees).
  • Built forecasting dashboards to track key metrics and inform business decisions.
  • Evaluated and implemented the sales technology stack for consistency and scale across the revenue org.
MANAGER, CUSTOMER DEVELOPMENT
OCT 2017 — JAN 2019
  • Built consultative client relationships with sharp, proactive problem-solving under pressure.
  • Earned two consecutive promotions and brought in $4M+ in annual revenue — a company record.

SELECTED

Selected Work

01 Sydecar Rebrand & Repositioning ↗

A cross-functional rebrand and repositioning that established Sydecar as the leading platform for venture capitalists — voice, visual identity, site, and category narrative.

02

The Proof System

A narrative and proof framework built on proprietary transaction data — turning internal insight into external credibility with institutional private-markets audiences.

03 Launch & Funding Moments ↗

Company launch and funding announcements built into press narratives — from executive messaging to the assets that carried the story.

04 Automatter ↗

Co-writer providing strategic guidance for venture capital operations and process design through written content, live events, and consulting services.

06 Femaissance ↗

Co-founder and Head of Operations of a grassroots artistry and activism movement based in New Orleans. Curated immersive exhibitions and events showcasing the work of local female, femme, and feminist creators — making art accessible and celebrating femininity in all its forms.

PRESS

Features & Appearances

WANNABE ANGELS · 2024 “SPV Strategies and Insights”
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OPERATIONS WITH SEAN LANE · OCT 2023 “The Rise of VC Operations with Sydecar’s Halle Kaplan-Allen”
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WORTH · FEB 2023 “Democratizing Investing in Women”
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VENTURE:F PODCAST “All About SPVs with Halle Kaplan-Allen”
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FRONTLINES “Halle Kaplan-Allen”
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INVEST IN HER WITH CATHERINE GRAY “SPV for Raising Capital”
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SEED TO HARVEST · MAR 2022 “Automatter Author Halle Kaplan-Allen on Writing about Venture Operations, DAOs, Creator Expansion, and Ecosystem Operations”
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CONFLUENCE.VC PODCAST · MAY 2021 “Halle Kaplan-Allen on Leveraging Software and Building Scalable Systems”
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WGNO · 2018 “New Orleans Is Breeding a New Generation of Creative Female Talent”
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VOGUE · 2018 “Where to Eat, Drink, and Shop at New Orleans Jazz Fest”
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PELICAN BOMB · APR 2018 “From Instagram to IRL: An Interview with Madeline Rose and Halle Kaplan-Allen”
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TULANE UNIVERSITY · JUN 2018 “Femaissance Exhibition Celebrates Local Female Artists”
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ABOUT

Halle Kaplan-Allen

I’m a marketing leader with ten years spent building company narratives and go-to-market strategy from the ground up — most recently as Head of Marketing at Sydecar, shaping how institutional private-markets audiences understand the category.

My work lives where brand, story, and pipeline meet: turning proprietary insight into external credibility, launching products and rounds into top-tier coverage, and building the demand engines that move startups from quiet to known.

ELSEWHERE

LinkedIn ↗ Email ↗

GET IN TOUCH

hkaplanallen@gmail.com
LINKEDIN X / TWITTER